Friday May 31 is World No Tobacco Day. This day seeks to render one key message: ban all forms of tobacco advertising, promotion and sponsorship to help reduce the number of tobacco users. Tobacco use kills nearly 6 million people each year.
The tobacco industry’s advertising strategies deliberately target young people — 78% of 13-15 year-olds worldwide report regular exposure to some form of tobacco advertising, promotion and sponsorship and these teens are up to five times more likely than adults to be offered free cigarettes by a representative of a tobacco company.
WHO urges governments to ban all forms of tobacco advertising and to be mindful of tactics used by the tobacco industry to evade these laws. Likewise, consumers should be made aware of the tactics used by tobacco companies to exploit advertising and promotion bans in order to stay alert and informed about the dangers of tobacco use.